Partner Benefits
STRIVE benefits your facility. As a STRIVE partner you will bring an immense amount of added value to your facility and/or fitness programming. To find out more about how STRIVE can help you, click here.Members Benefits
As a STRIVE partner, your members will experience powerful, positive improvements in their overall health, physical function and quality of life. For a list of these benefits, which have been validated and published in research studies conducted both by our company partners and other national and international researchers, click here.Learn More
To become a STRIVE partner or learn more about how STRIVE can benefit your facility, contact us at partners@strivealive.com.
STRIVE is a comprehensive wellness-based physical activity and strength training/ exercise program specifically designed to initiate, maintain and improve critical aspects of healthy, active lifestyles for older adults. Through an evidence-based system of evaluation, feedback and pro-active programming, STRIVE has a powerfully consistent, proven record of improving physical and functional independence of older adults, while simultaneously improving participants psychological health and quality of life. 
Few health clubs and/or gyms cater specifically to the older adult population and few personal trainers have specialized certifications or training in this area. STRIVE is an evidence-based solution to this situation. Learn more
Over 50: The Fastest Growing Demographic in Fitness
Recent national statistics report that the fastest growing demographic for health clubs/fitness centers is older adults.With the increase in national promotion and a growing awareness of the benefits of strength training, the value of a proven results-oriented program, specifically targeting the older adult market is enormous. Across the US, adults over the age of 55 make up more than 23% of the population according to the 2006 Census Data Estimations. See charts below.
These numbers are projected to grow geometrically by the end of the decade. For example the 65-84 years age range is projected to grow approximately 30% by 2010 and 50% by 2020. The over 85 population is projected to grow by even greater magnitudes with a 50% increase projected by 2010 and a 100% increase by 2020. Our statistics speak for themselves: virtually 100% of STRIVE members have improved in one or more aspect of wellness after joining our program!
| Age Range | Population 2006 | Percent |
| 55 to 59 years | 18,224,000 | 6.1% |
| 60 to 64 years | 13,362,000 | 4.4% |
| 65 to 74 years | 18,917,000 | 6.3% |
| 75 to 84 years | 13,047,000 | 4.4% |
| 85 years and over | 5,297,000 | 1.8% |
| Total | 68,847,000 | 23% |